Wilhelmina is a glamorous limited series about Wilhelmina Cooper, a working-class model who rises from a Chicago factory floor to build the world’s most powerful modeling agency—while her private life fractures inside a volatile marriage. As she transforms from muse to industry architect, her growing power collides with her husband’s addiction and mental illness, forcing her to project perfection as chaos consumes her home.

 

Set at the dawn of modern celebrity culture, the series examines ambition, beauty as labor, and image as currency—asking what it truly costs a woman to be seen. Wilhelmina didn’t just survive the system. She rewrote it.